Lead Intelligence
Most outreach fails because it targets the wrong people with the wrong message at the wrong time. Lead Intelligence exists to fix all three. Axis enriches contacts with firmographic and behavioral data, scores them against your ICP, and organizes them into groups so campaigns reach the right audience from the first send.
Importing contacts
Bring in leads from any source. Axis accepts CSV and Excel files, manual entry through the interface, and direct imports from your CRM. The minimum required field is an email address — everything else can be filled in by enrichment.
Deduplication runs automatically on every import. Axis checks email addresses, LinkedIn URLs, and name-plus-company combinations. When it finds a match, records are merged rather than rejected, and any enrichment data already on file is preserved.
Enrichment: what Axis learns about each contact
Axis enriches leads programmatically from open web sources — no purchased data lists. When enrichment runs on a contact, it builds a detailed profile:
About the company:
- Size, industry, founding year, and location
- Technology stack currently in use
- Recent funding rounds — amount, type, and date
- Current job postings and hiring activity
- Recent news coverage and press releases
About the person:
- Seniority level and tenure at their current company
- Career history and previous employers
- Educational background where available
Buying signals:
- Whether the company is actively hiring in relevant roles
- Recent funding events that signal growth and budget availability
- Technology migrations that indicate open vendor decisions
- Intent keywords appearing in their content and communications
This is the data that makes personalization real. When the Copywriter agent generates a message to a VP of Engineering at a Series B company that's hiring DevOps engineers, it knows all of that because enrichment ran first.
Scoring
Every lead is scored zero to one hundred against your campaign's ICP definition. The score reflects four factors: how well the company matches your firmographic criteria, how well their technology environment matches your product's fit zone, how well the contact's role and seniority match your buyer persona, and how many active intent signals are present.
Score tiers:
| Score | Tier | Approach | |-------|------|----------| | 80–100 | Hot | Immediate outreach | | 60–79 | Warm | Scheduled outreach | | 40–59 | Cool | Nurture sequence | | 0–39 | Cold | Deprioritize |
Each score comes with a breakdown so you understand exactly why a lead ranked where it did — and whether there are disqualifying factors that should remove them from the campaign entirely.
Lead groups
Campaigns target groups of leads, not individual contacts. Groups come in two types.
Static groups are manually assembled — a list of conference attendees, a set of contacts from a specific event, or a hand-curated list from your sales team. Membership is fixed until you change it.
Dynamic groups define rules, and membership updates automatically as leads are enriched or scores change. A dynamic group might contain all leads who scored above 80, work at a Series B company in FinTech, and have been enriched in the last 30 days. As new leads are imported and enriched, they automatically join or leave the group based on whether they match.
Dynamic groups mean your targeting stays current without manual maintenance.
Activity tracking
Axis maintains a complete timeline for every contact: every email sent and opened, every LinkedIn interaction, every link clicked, every reply received, and every meeting booked. The timeline also captures sentiment and intent signals when contacts respond.
This history is what the CRM Memory agent uses to maintain relationship context — and what prevents the same contact from receiving the same message twice across different campaigns.
Compliance
Opt-outs are processed immediately and propagated across every active campaign. A contact who unsubscribes from email is permanently blocked from email across all future campaigns — not just the one they unsubscribed from. The Governance & Compliance agent enforces this at the send level; opted-out contacts are hard-blocked, not soft-filtered.
GDPR deletion requests are processed within 24 hours.
Data retention
Lead data is retained for 36 months by default. Retention windows are configurable per organization. When the retention window expires, records are permanently deleted.
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