Axis
12-Agent Revenue Operating System. Yes, it's autonomous. No, it's not unsupervised.
Production-grade sales & marketing automation with exactly-once semantics, cost controls, and comprehensive observability. Built for teams who need results, not science experiments.
Yes, it's autonomous. No, it's not unsupervised.
Campaign creation → Test runs → Cost estimates → Execution → Adaptation. All visible. All traceable. All governed.
Built for Production
Real numbers from a real system
The 12-Agent System
Each agent has a single job. They do it well.
Specialized agents orchestrated for autonomous campaign execution. No agent operates without observability, cost controls, and governance.
ICP Architect
Ideal Customer Profile definition, market segmentation, and persona modeling
Analyzes your best customers to define targeting criteria. Continuously refines based on conversion data.
Lead Intelligence
Multi-source enrichment: firmographics, technographics, funding, hiring signals
Aggregates data from LinkedIn, Crunchbase, BuiltWith, job boards, and proprietary sources.
Messaging Strategist
Campaign positioning, value prop mapping, objection handling frameworks
Develops messaging angles tested across cohorts. A/B tests headlines, hooks, and CTAs.
Copywriter
Personalized copy generation with brand voice consistency across all channels
Writes emails, LinkedIn messages, and ad copy. Adapts tone based on recipient seniority and industry.
Outreach Orchestrator
Multi-touch sequencing, channel selection, and send-time optimization
Routes messages across email, LinkedIn, and ads. Prevents over-contacting and channel conflicts.
Social Amplification
LinkedIn engagement, comment automation, and relationship warming
Likes, comments, and shares on prospect content before outreach. Builds familiarity.
Paid Media
Ad targeting, budget allocation, and creative testing across LinkedIn and Google
Launches retargeting campaigns for engaged prospects. Optimizes spend across channels.
Funnel Optimization
Conversion rate analysis, drop-off detection, and experiment design
Identifies leaks in the funnel. Runs multivariate tests on messaging, timing, and offers.
Conversion Closer
Meeting booking, objection handling, and handoff to sales
Handles scheduling, sends reminders, and briefs sales reps before calls.
CRM Memory
Contact deduplication, data hygiene, and CRM sync with Salesforce/HubSpot
Keeps your CRM clean. Merges duplicates, enriches missing fields, and tracks engagement history.
Revenue Analyst
Attribution modeling, pipeline forecasting, and ROI calculation per campaign
Tracks every touchpoint from first contact to closed-won. Calculates cost per SQL and CAC.
Governance & Compliance
CAN-SPAM, GDPR compliance, opt-out processing, and audit logging
Validates every message before send. Processes opt-outs instantly. Maintains compliance audit trail.
Campaign Lifecycle
From idea to execution in four steps. Every step is traceable.
Campaign Creation
Define ICP, channels, messaging angles, and success metrics through a guided wizard.
- Set targeting criteria
- Choose channels (email, LinkedIn, ads)
- Define messaging strategy
- Set success KPIs
Validation & Testing
Run small-scale tests on sample cohorts. Measure open rates, reply rates, and conversion.
- Send to 50-person test cohort
- Measure engagement metrics
- A/B test messaging variants
- Refine targeting based on results
Execution Planning
Get detailed cost breakdown: AI inference, data enrichment, channel costs, and total budget.
- AI model costs (gate → small → large)
- Data enrichment fees
- LinkedIn/ad spend
- Total campaign budget with confidence interval
Autonomous Execution
Agents execute campaign with continuous optimization. Every send is logged, every response analyzed.
- Multi-channel orchestration
- Real-time performance tracking
- Adaptive message optimization
- Automatic funnel leak detection
Axis in 90 Seconds
From targeting to closed deal
Define ICP
Tell Axis your ideal customer profile. It builds a targeting model.
Enrich Leads
Lead Intelligence agent pulls firmographics, tech stack, and signals.
Generate Messages
Copywriter creates personalized messages. Messaging Strategist tests angles.
Launch Campaign
Outreach Orchestrator sends across email, LinkedIn, and ads. Exactly-once guaranteed.
Track Engagement
Response Handler classifies replies. Lead Scorer updates fit scores.
Book Meetings
Conversion Closer handles scheduling. CRM Memory syncs data to Salesforce.
Optimize & Repeat
Revenue Analyst measures ROI. Funnel Optimization runs experiments. Loop continues.
Exactly-Once Communications
No duplicate emails. No dropped messages. No exceptions.
We use the transactional outbox pattern with idempotency keys to guarantee every message is sent exactly once, even across database failures, network partitions, or service restarts.
Outbox Table
All outbound messages are written to an outbox table in the same transaction as business logic.
Idempotency Keys
Every message gets a unique idempotency key. Duplicate sends are detected and skipped.
Retry Logic
Failed sends are retried with exponential backoff. Circuit breakers prevent cascade failures.
Dead-Letter Queue
Messages that fail after max retries are sent to a DLQ for manual investigation and replay.
Cost Controls That Actually Work
Gate models, cache responses, enforce budgets. No surprise bills.
Gate → Small → Large Routing
Start with fast, cheap models (gate). Escalate to GPT-4 only when needed. Save 70% on inference costs.
70% reduction in AI costs
Response Caching
Cache enrichment data, messaging variants, and scoring results. Serve from cache when possible.
85% reduction in duplicate API calls
Per-Org Budgets
Set hard limits on spend per campaign, per org, or per time period. Auto-pause when budget is hit.
Zero runaway costs
Rate Limiting
Prevent API abuse and cost spikes with intelligent rate limits on all external services.
Predictable spend
Ops + Reliability
Because 'it works on my machine' doesn't fly in production
Event Feed
Real-time feed of every action: sends, opens, replies, errors. Filterable, searchable, exportable.
- Live event stream
- Advanced filtering
- Export to CSV/JSON
- Webhook subscriptions
Distributed Tracing
Trace every campaign action across services with correlation IDs. See the full request path.
- Correlation IDs on all events
- Service dependency graphs
- Latency waterfall charts
- Error path analysis
Drift Detection
Monitor for unexpected changes in reply rates, deliverability, or conversion. Alert on anomalies.
- Statistical anomaly detection
- Baseline vs. actual comparison
- Automatic alerting
- Root cause suggestions
SLO Monitoring
Track Service Level Objectives for deliverability, latency, and uptime. Dashboards for every metric.
- 99.9% deliverability SLO
- P95 latency tracking
- Uptime monitoring
- SLO violation alerts
Audit Logs
Immutable audit trail of every campaign change, send, and admin action. Full compliance coverage.
- Append-only audit log
- Who, what, when, why
- Tamper-proof storage
- Compliance export
Real Results
Frequently Asked Questions
Multiply your pipeline
See how Axis can automate your entire sales and marketing workflow.